Open AdExchange Denmark

Most premium web sites in the country are now part of Open AdExchange Denmark:

• Berlingske Media
• Politiken
• Ekstra Bladet
• Jyllands Posten
• Nordjyske Medier
• Syddanske Medier
• Dagbladet Børsen
• Egmont
• Oxygen
• Fynske Medier
• PC-World
• Experten
• TV2
• Bonnier
• Eniro

Value Proposition for Publishers

You can now offer your advertisers better target placements and quality traffic. At the same time you have full control on revenues and data.

More ad revenue with minimal effort—and no additional cost
Targeted ads from Open AdExchange will provide you with additional earnings on top of your existing advertising business.
Open AdExchange is a free service enabling premium publishers to display relevant ads and maximize earnings on their content.
Open AdExchange gives you access to a vast network of advertisers, so you can show ads that are suited to your users’ interests.

Maximize the user experience
You will earn more revenue from your website, while providing users with a more rewarding online experience. Open AdExchange automatically delivers text ads that are precisely targeted to your site and your site content. The ads are so well-matched that your readers will consider them to be an important part of their user experience.

Open AdExchange offer you the following advantages:

• Distribution according to editorial categories
• Synergy with printed advertisements – you keep your relations with key advertisers
• Full control over placement on the website
• Advertisements that are relevant to the reader
• Full control on revenues and critical data

If you would like more information, please contact: info@openadex.com

Value Proposition for Media Agencies

Premium Media – Premium Placements – Premium Traffic
Open AdExchange comprises more premium media content and gathers more premium traffic than any other media channel in Denmark.  Textual Ad- placements are integrated with relevant content, thus bolstering the user experience and consequently the impact of advertising.

Real performance marketing
You reach the right people at the right time, in the appropriate context;  when they are seeking  information relevant to your ads. You pay, and only pay when you garner these targeted visitors into your customer’s store. Furthermore it’s easy to control costs and margins; you pay when prospects are interested enough to click your ad. This is a true cost per action with highly effective sales results ensuring advertiser return on attention. You cannot afford not to have this ad product on your shelf.

Easy to use
OpenAdExchange will provide you with service and training determined to assist you achieve strategic and monetary goals. The easy-to-use web interface will enable you to fully control, monitor and adjust your ad campaigns.

Open AdExchange Denmark offer you the following benefits:

• Currently access to over 40% of all users on the FDIM list*: and this access will continue to increase in the coming months:
• Defined target groups
• Full control of advertisement placements in relation to media and category
• High volume of qualified traffic
• Optimization of campaigns by access to comprehensive statistics
• Automatic import of campaigns

In brief, you will have superior control of your advertising placement and budget, thereby offering your customers quality and precision in performance marketing.

If you would like more information, please contact: thomas@openadex.com

*FDIM – Foreningen af Danske interaktive medier

Value Proposition for Advertisers

Premium Media – Premium Placements – Premium Traffic
Open AdExchange comprises more premium media content and gather more premium traffic than any other media channel in Denmark. Placing your textual ads close to relevant information is strengthening both the users experience and the impact of your advertisement.

Real performance marketing
You reach the right people at the right time – when they are looking for information relevant to your business and your ads – and you only pay when people click on your ad and you get these targeted visitors into your shop.

Open AdExchange offer you the following advantages:

• Access to approximately 40% of all users on the FDIM list
• Defined target groups
• Full control of advertisement placement in relation to media and category
• High volume of premium traffic
• Optimization of campaigns through access to statistics
• Automatic import of campaigns

If you would like to advertise in Open AdExchange Denmark, please contact one of our representatives.

If you would like more information, please contact: thomas@openadex.com