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	<title>Open AdExchange</title>
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	<link>http://www.openadex.com</link>
	<description></description>
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			<item>
		<title>Course in &#8220;How to set-up a campaign&#8221;</title>
		<link>http://www.openadex.com/course-in-how-to-set-up-a-campaign/</link>
		<comments>http://www.openadex.com/course-in-how-to-set-up-a-campaign/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 08:12:02 +0000</pubDate>
		<dc:creator>thomas</dc:creator>
				<category><![CDATA[FOR MEDIA AGENCIES]]></category>

		<guid isPermaLink="false">http://www.openadex.com/?p=109</guid>
		<description><![CDATA[Every Wednesday from 12.00 to 14.00 we are inviting all representatives to join us for 2 hours. We will serve a sandwich to start and coffee or tea.
Please send an email to thomas(at)openadex.com with your name and which Wednesday you would like to join, latest by Monday in the same week.
]]></description>
			<content:encoded><![CDATA[<p>Every Wednesday from 12.00 to 14.00 we are inviting all representatives to join us for 2 hours. We will serve a sandwich to start and coffee or tea.</p>
<p>Please send an email to thomas(at)openadex.com with your name and which Wednesday you would like to join, latest by Monday in the same week.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Press release</title>
		<link>http://www.openadex.com/press-release-2010-01-09/</link>
		<comments>http://www.openadex.com/press-release-2010-01-09/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 16:51:09 +0000</pubDate>
		<dc:creator>bsvingen</dc:creator>
				<category><![CDATA[FOR ADVERTISERS]]></category>
		<category><![CDATA[FOR MEDIA AGENCIES]]></category>
		<category><![CDATA[FOR PUBLISHERS]]></category>

		<guid isPermaLink="false">http://www.openadex.com/?p=89</guid>
		<description><![CDATA[We have a new  press release out (as well as an old one), both of them in Danish.
]]></description>
			<content:encoded><![CDATA[<p>We have a new <a href="https://oax.s3.amazonaws.com/2010-01-09_OAX_press_release.pdf"> press release</a> out (as well as an <a href="https://oax.s3.amazonaws.com/2009-03-31_OAX_press_release.pdf">old one</a>), both of them in Danish.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Representatives in Open AdExchange</title>
		<link>http://www.openadex.com/representatives-in-open-ad-exchange/</link>
		<comments>http://www.openadex.com/representatives-in-open-ad-exchange/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 12:35:00 +0000</pubDate>
		<dc:creator>thomas</dc:creator>
				<category><![CDATA[FOR ADVERTISERS]]></category>
		<category><![CDATA[FOR MEDIA AGENCIES]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://openadex.ritz.fatguy.no/?p=58</guid>
		<description><![CDATA[

Currently, we are unable to service advertisers directly. Therefore you will need to contact a media agency or one of the publishers who can make a campaign for you in Open Ad Exchange:
Outrider
Antonigade 4, 3 th
1106    København K
www.outrider.dk
Mediabroker
Pilestræde 12 K
1112    København K
www.mediabroker.dk
Mediacom
Antonigade 2
1106    København K
www.mediacom.dk
Maxus
Antonigade 4, 3 th
1106    København K
www.maxusglobal.dk
Mindshare
Landemærket 29
1119    København K
www.mindshareworld.com
Mediaedge CIA
Store Kongensgade [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.reklamebureau-convert.dk"></a></p>
<p><img src="file:///Users/thomaslundbye/Library/Caches/TemporaryItems/moz-screenshot.png" alt="" /><img src="file:///Users/thomaslundbye/Library/Caches/TemporaryItems/moz-screenshot-1.png" alt="" /></p>
<p>Currently, we are unable to service advertisers directly. Therefore you will need to contact a media agency or one of the publishers who can make a campaign for you in Open Ad Exchange:</p>
<p>Outrider<br />
Antonigade 4, 3 th<br />
1106    København K<br />
<a href="http://www.outrider.dk">www.outrider.dk</a></p>
<p>Mediabroker<br />
Pilestræde 12 K<br />
1112    København K<br />
<a href="http://www.mediabroker.dk">www.mediabroker.dk</a></p>
<p>Mediacom<br />
Antonigade 2<br />
1106    København K<br />
<a href="http://www.mediacom.dk">www.mediacom.dk</a></p>
<p>Maxus<br />
Antonigade 4, 3 th<br />
1106    København K<br />
<a href="http://www.maxusglobal.dk">www.maxusglobal.dk</a></p>
<p>Mindshare<br />
Landemærket 29<br />
1119    København K<br />
<a href="http://www.maxusglobal.dk">www.mindshareworld.com</a></p>
<p>Mediaedge CIA<br />
Store Kongensgade 59<br />
1264    København K<br />
<a href="http://www.mecglobal.com">www.mecglobal.com</a></p>
<p>TLA Media<br />
Øresundsvej 144 D<br />
2300    København S<br />
<a href="http://www.tlamedia.dk">www.tlamedia.dk</a></p>
<p>iProspect<br />
Pilestræde 58<br />
1112    København K<br />
<a href="http://www.iprospect.dk">www.iprospect.dk</a></p>
<p>360 OnLine<br />
Flæsketorvet 68.1<br />
1711    København V<br />
<a href="http://www.360online.dk">www.360online.dk</a></p>
<p>PowerMediaGroup<br />
Flæsketorvet 75, 3.sal<br />
1711    København V<br />
<a href="http://www.powermediagroup.dk/">www.powemediagroup.dk</a></p>
<p>Starcom<br />
Solbjergvej 3<br />
2000    Frederiksberg C<br />
<a href="http://www.starcom.dk/">www.starcom.dk</a><a href="http://www.a-better-trafic.com"></a></p>
<p>Initiative Universal Media<br />
Østergade 26 A<br />
1100    København K<br />
<a href="http://www.ium.dk">www.ium.dk</a></p>
<p>Media-People ApS<br />
Postboks 64<br />
2830 Virum<br />
<a href="http://www.media-people.dk">www.media-people.dk</a></p>
<p>AdFair.dk<br />
Nørre Voldgade 82,2.<br />
1358     København K<br />
<a href="http://www.adfair.dk">www.adfair.dk</a></p>
<p>WebPoint<br />
Nellikevej 15<br />
6000 Kolding<br />
<a href="http://www.web-point.dk">www.web-point.dk</a></p>
<p>eCapacity ApS<br />
Landemærket 51<br />
1119 København K<br />
<a href="http://www.ecapacity.dk/">www.ecapacity.dk</a></p>
<p>Wieder Holding<br />
A.P. Møllers Allé 9B<br />
1119 Dragør<br />
<a href="http://www.wiederonline.dk">www.wiederonline.dk</a></p>
<p>Online Advertising<br />
Søren Frichs Vej 38K<br />
8230  Åbyhøj<br />
<a href="http://www.oad.dk/">www.oad.dk</a></p>
<p>Politiken, annonce afdelingen, tlf: 33472982</p>
<p>Ekstra Bladet Netsalg<br />
Rådhuspladsen 37<br />
1785 København V<br />
Tlf. 33 47 22 23<a href="http://www.ekstrabladet.dk"><br />
www.ekstrabladet.dk</a></p>
<p>Syddanske Medier, annonce afdelingen</p>
<p>Berlingske Medier, annonce afdelingen</p>
<p>Dagbladet Børsen A/S<br />
Møntergade 19<br />
1140 København K<br />
Tlf. 33 32 01 02<a href="http://www.borsen.dk"><br />
www.borsen.dk</a></p>
<p>Fynske Medier, annonce afdelingen</p>
<p>Egmont, annonce afdelingen</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Open AdExchange Denmark</title>
		<link>http://www.openadex.com/new-word-in-2009-open-adexchange/</link>
		<comments>http://www.openadex.com/new-word-in-2009-open-adexchange/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 08:43:23 +0000</pubDate>
		<dc:creator>Tron Kleivane</dc:creator>
				<category><![CDATA[BREAKING NEWS]]></category>

		<guid isPermaLink="false">http://openadex.ritz.fatguy.no/?p=10</guid>
		<description><![CDATA[Most premium web sites in the country are now part of Open AdExchange Denmark:

Berlingske Media
Politiken
Ekstra Bladet
Jyllands Posten
Nordjyske Medier
Syddanske Medier
Dagbladet Børsen
Egmont
Oxygen
Fynske Medier
PC-World
Experten
TV2
Bonnier
Eniro

]]></description>
			<content:encoded><![CDATA[<p>Most premium web sites in the country are now part of Open AdExchange Denmark:</p>
<ul>
<li>Berlingske Media</li>
<li>Politiken</li>
<li>Ekstra Bladet</li>
<li>Jyllands Posten</li>
<li>Nordjyske Medier</li>
<li>Syddanske Medier</li>
<li>Dagbladet Børsen</li>
<li>Egmont</li>
<li>Oxygen</li>
<li>Fynske Medier</li>
<li>PC-World</li>
<li>Experten</li>
<li>TV2</li>
<li>Bonnier</li>
<li>Eniro</li>
</ul>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Value Proposition for Publishers</title>
		<link>http://www.openadex.com/first-post-for-publishers/</link>
		<comments>http://www.openadex.com/first-post-for-publishers/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 08:42:30 +0000</pubDate>
		<dc:creator>Tron Kleivane</dc:creator>
				<category><![CDATA[FOR PUBLISHERS]]></category>

		<guid isPermaLink="false">http://openadex.ritz.fatguy.no/?p=7</guid>
		<description><![CDATA[You can now offer your advertisers better target placements and quality traffic. At the same time you have full control on revenues and data.
More ad revenue with minimal effort—and no additional cost
Targeted ads from Open AdExchange will provide you with additional earnings on top of your existing advertising business.
Open AdExchange is a free service enabling [...]]]></description>
			<content:encoded><![CDATA[<p>You can now offer your advertisers better target placements and quality traffic. At the same time you have full control on revenues and data.</p>
<p><strong>More ad revenue with minimal effort—and no additional cost</strong><br />
Targeted ads from Open AdExchange will provide you with additional earnings on top of your existing advertising business.<br />
Open AdExchange is a free service enabling premium publishers to display relevant ads and maximize earnings on their content.<br />
Open AdExchange gives you access to a vast network of advertisers, so you can show ads that are suited to your users’ interests.</p>
<p><strong>Maximize the user experience</strong><br />
You will earn more revenue from your website, while providing users with a more rewarding online experience. Open AdExchange automatically delivers text ads that are precisely targeted to your site and your site content. The ads are so well-matched that your readers will consider them to be an important part of their user experience.</p>
<p><strong>Open AdExchange offer you the following advantages:</strong></p>
<ul>
<li>Distribution according to editorial categories</li>
<li>Synergy with printed advertisements &#8211; you keep your relations with key advertisers</li>
<li>Full control over placement on the website</li>
<li>Advertisements that are relevant to the reader</li>
<li>Full control on revenues and critical data</li>
</ul>
<p>If you would like more information, please contact: info@openadex.com</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Value Proposition for Media Agencies</title>
		<link>http://www.openadex.com/first-post-for-media-agencies/</link>
		<comments>http://www.openadex.com/first-post-for-media-agencies/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 08:42:03 +0000</pubDate>
		<dc:creator>Tron Kleivane</dc:creator>
				<category><![CDATA[FOR MEDIA AGENCIES]]></category>

		<guid isPermaLink="false">http://openadex.ritz.fatguy.no/?p=5</guid>
		<description><![CDATA[Premium Media – Premium Placements – Premium Traffic
Open AdExchange comprises more premium media content and gathers more premium traffic than any other media channel in Denmark.  Textual Ad- placements are integrated with relevant content, thus bolstering the user experience and consequently the impact of advertising.
Real performance marketing
You reach the right people at the right time, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Premium Media – Premium Placements – Premium Traffic</strong><br />
Open AdExchange comprises more premium media content and gathers more premium traffic than any other media channel in Denmark.  Textual Ad- placements are integrated with relevant content, thus bolstering the user experience and consequently the impact of advertising.</p>
<p><strong>Real performance marketing</strong><br />
You reach the right people at the right time, in the appropriate context;  when they are seeking  information relevant to your ads. You pay, and only pay when you garner these targeted visitors into your customer&#8217;s store. Furthermore it’s easy to control costs and margins; you pay when prospects are interested enough to click your ad. This is a true cost per action with highly effective sales results ensuring advertiser return on attention. You cannot afford not to have this ad product on your shelf.</p>
<p><strong>Easy to use</strong><br />
OpenAdExchange will provide you with service and training determined to assist you achieve strategic and monetary goals. The easy-to-use web interface will enable you to fully control, monitor and adjust your ad campaigns.</p>
<p><strong>Open AdExchange Denmark offer you the following benefits:</strong></p>
<ul>
<li> Currently access to over 40% of all users on the FDIM list*: and this access will continue to increase in the coming months:</li>
<li>Defined target groups</li>
<li>Full control of advertisement placements in relation to media and category</li>
<li>High volume of qualified traffic</li>
<li>Optimization of campaigns by access to comprehensive statistics</li>
<li>Automatic import of campaigns</li>
</ul>
<p>In brief, you will have superior control of your advertising placement and budget, thereby offering your customers quality and precision in performance marketing.</p>
<p>If you would like more information, please contact: thomas@openadex.com</p>
<p>*FDIM – Foreningen af Danske interaktive medier</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Value Proposition for Advertisers</title>
		<link>http://www.openadex.com/first-post-for-advertisers/</link>
		<comments>http://www.openadex.com/first-post-for-advertisers/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 08:41:02 +0000</pubDate>
		<dc:creator>Tron Kleivane</dc:creator>
				<category><![CDATA[FOR ADVERTISERS]]></category>

		<guid isPermaLink="false">http://openadex.ritz.fatguy.no/?p=3</guid>
		<description><![CDATA[Premium Media – Premium Placements – Premium Traffic
Open AdExchange comprises more premium media content and gather more premium traffic than any other media channel in Denmark. Placing your textual ads close to relevant information is strengthening both the users experience and the impact of your advertisement.
Real performance marketing
You reach the right people at the right [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Premium Media – Premium Placements – Premium Traffic</strong><br />
Open AdExchange comprises more premium media content and gather more premium traffic than any other media channel in Denmark. Placing your textual ads close to relevant information is strengthening both the users experience and the impact of your advertisement.</p>
<p><strong>Real performance marketing</strong><br />
You reach the right people at the right time – when they are looking for information relevant to your business and your ads – and you only pay when people click on your ad and you get these targeted visitors into your shop.</p>
<p><strong>Open AdExchange offer you the following advantages:</strong></p>
<ul>
<li> Access to approximately 40% of all users on the FDIM list</li>
<li>Defined target groups</li>
<li>Full control of advertisement placement in relation to media and category</li>
<li>High volume of premium traffic</li>
<li>Optimization of campaigns through access to statistics</li>
<li>Automatic import of campaigns</li>
</ul>
<p>If you would like to advertise in Open AdExchange Denmark, please contact one of our <a href="http://openadex.ritz.fatguy.no/representatives-in-open-ad-exchange/">representatives</a>.</p>
<p>If you would like more information, please contact: thomas@openadex.com</p>
]]></content:encoded>
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